From the meeting of precious, rich, and radiant ingredients such as gold, gemstones, silver, and platinum with natural raw materials, minerals, and cutting-edge cosmetic formulas, Gioiello Liquido was born.
The first line created is Oro Puro, dedicated to facial care—a true cosmetic treatment with colloidal gold, ideal for the most demanding skin types, as well as for youthful skin looking to maintain its freshness and elasticity.
Shortly after, Acqua Marina was developed—a skincare cleansing line based on ultra-pure marine active ingredients, along with Rubino Divino, a body care line featuring ruby powder as its main ingredient.
At the beginning of 2022, Diamante Raro was launched, where diamond becomes the key ingredient in creams and serums for facial care.

Thanks to a detailed laboratory study, it is essential to highlight the presence of two patented active ingredients in the formulas: “X-50 Anti-aging™”, a cosmetic drone with a powerful anti-wrinkle effect, and “PVP K-30™”, which boasts strong lifting properties.
The Rubino Divino line is dedicated to body care, featuring ruby powder and active ingredients with lipolytic, reshaping, and regenerative actions. In Gioiello Liquido cosmetics, there is also the patented ingredient “X-50 Silhouette™”, a potent reshaping agent.
The Diamante Raro line was designed for facial reconstruction, combining the whitening power of diamond powder with the beneficial effects of betaine and Pinus Pinaster extract.
Gioiello Liquido® is a dynamic company founded on ethics, transparency, and an active, collaborative approach, oriented toward its reference environment in the cosmetics sector.
Our Philosophy

All Gioiello Liquido products are registered with the Cosmetic Products Notification Portal (CPNP), the European platform that confirms a product’s circulation within the EU. citeturn0search2 Additionally, they are listed in Farmadati Italia, a leading pharmaceutical database, and in the high-definition image database Pharma DB.
Gioiello Liquido holds exclusive ownership of the Product Information Files (P.I.F.) and the intellectual property rights for the International Nomenclature of Cosmetic Ingredients (INCI) of each cosmetic product created.
To ensure exceptional product quality and high skin tolerance, Gioiello Liquido carefully selects raw materials, prioritizing natural and plant-based ingredients as the foundation of their formulations.

OUR MISSION
Gioiello Liquido enhances the beauty of the skin and nurtures its health by harnessing the power of gemstone and metal extracts, which are seamlessly combined with plant-based and mineral extracts, along with next-generation active ingredients proven for their scientific efficacy.
Our philosophy conveys the idea that a precious gem can be transformed into a cosmetic. This concept is embodied in the symbol of the diamond, representing purity and eternity. From this, a single drop emerges, illustrating the notion of making something traditionally solid, pure, and precious into a liquid form—accessible and multisensory.

